There is no such thing as a “free market.” Markets are social institutions. Whether they are governed by cultural norms, unspoken assumptions, or rigid legal frameworks, all marketplaces have rules about who can participate, what can be exchanged, and how transactions are made. What we call “free trade” agreements consist of hundreds, or even thousands, of pages of rules.
Marketplace rules are not neutral or universal or permanent. They reflect our values and priorities as a society, and they can evolve and change over time.
Good Market is a community of people who choose to prioritize people and planet over short-term profit maximization. The online marketplace is curated, which means that all participants need to meet minimum sector standards and follow platform rules to participate.
The rules of the marketplace are continuously updated and refined based on community input. If you think the rules need to be updated, please get in touch.